Women in Localization: Thoughts from Japanese-to-English Localizers
In the male-dominated video game industry, women’s voices are seldom heard. Here are some fresh perspectives from Japanese-to-English localizers!
The Linguistic Art of Transcreation in Video Game Localization
Transcreation is a linguistic art! In this article, we analyze the transcreation of Pókemon names and jokes in Animal Crossing: New Horizons.
Age of Empires and Localization Project Management
What do Age of Empires and Localization Project Management have in common? Find out in this inspiring blog post!
How Localization Made Crash Bandicoot a Success in Japan
Thanks to cultural adaptation, Crash Bandicoot was a hit in the Japanese market. Explore the culturalized elements that led to its success!
Reaching Local and Global Audiences at TGS 2020
The Tokyo Game Show 2020 took the changes due to COVID-19 in stride as it ran for four days from September 24 to 27. Like most conventions this year, TGS went virtual. Despite new challenges, it managed to showcase some of the biggest Japanese game franchise’s upcoming titles.
