The Benefits of Game Rating Systems for Developers and Localizers

Rating systems are a controversial tool in game development, but they are undeniably useful. Discover the role they play in game localization!
Women in Localization: Perspectives from Japanese-to-English Localizers

In the male-dominated video game industry, women’s voices are seldom heard. Here are some fresh perspectives from Japanese-to-English localizers!
The Linguistic Art of Transcreation in Video Game Localization

Transcreation is a linguistic art! In this article, we analyze the transcreation of Pókemon names and jokes in Animal Crossing: New Horizons.
Perspectives on Video Game Localization: Censorship or Cultural Adaptation?

Where’s the boundary between cultural adaptation and censorship? Keep reading and explore the topic with examples from Genshin Impact!
Reaching Local and Global Audiences at TGS 2020

The Tokyo Game Show 2020 took the changes due to COVID-19 in stride as it ran for four days from September 24 to 27. Like most conventions this year, TGS went virtual. Despite new challenges, it managed to showcase some of the biggest Japanese game franchise’s upcoming titles.
How Games Immerse Players in Worlds Without Words

Though mainstream gamers might balk at the idea, some of the most deeply immersive and meaningful gaming experiences are created by actively avoiding the use of language. The old storytelling adage that promotes showing over telling gains ground when you evaluate its effect on the overall quality of game story progression.
Empathy through Video Games – Building a New Cross – Cultural Society

Though some still maintain that playing video games leads to antisocial behavior, most gamers today tout the community built around their shared virtual worlds. Once ridiculed, gaming is now gaining attention for bringing together people of different ethnicities, backgrounds, countries, and cultures in a way that nothing else can.