Video Games: Virtual Immersion and Localization

In Other Worlds Many pieces of art and entertainment, like literary works, movies, or paintings, depict worlds in such a way that readers or spectators feel like they are in that world. This phenomenon is called immersion, and it’s also part of the experience of playing video games. We will outline here how immersion works […]

The Importance of a Project Manager in Localization

When it comes to localizing a game, it can become a challenging process.  A Loc team needs enough resources to do their job well. There need to be enough translators on board. The technology that the team will use needs to be working.  The client’s wishes and standards are in place. Deadlines need to be […]

Gender Neutrality in Video Games

Are you a male or female?  That’s the question that everyone has seen overtly in their lives. Whether it is when one is filling out an application for a job or going into a healthcare facility for treatment, this one question has been used to determine what a person is like. Unfortunately, this can also […]

Baba is You: When translation is not an option

Localization is usually an afterthought. There is a popular saying in Argentina: “God will see you in Buenos Aires”, which means that no matter how many things you can do in other parts of the country, sooner or later you’re going to have to go to the capital to take care of something along the […]

Age of Empires and Localization Project Management

Some weeks ago, I downloaded Age of Empires 2 Definitive Edition, to re-experience again this outstanding real-time strategy (RTS) game I first played when I was 12 years old, in a demo edition Windows 98 included. But many years have passed since that day, and neither me nor Age of Empires remained the same. So […]

Reaching Local and Global Audiences at TGS 2020

Hybrid Presentation Style. The Tokyo Game Show 2020 took the changes due to COVID-19 in stride as it ran for four days from September 24 to 27. Like most conventions this year, TGS went virtual. Despite new challenges, it managed to showcase some of the biggest Japanese game franchise’s upcoming titles such as Monster Hunter […]

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