Video Games Digital Stores and Localization

Nowadays, the gaming industry is driven by digital sales. Learn more about digital powerhouses and the role localization plays in their success!
Video Games: Virtual Immersion and Localization

Creating an immersive experience is the foundation of any good video game. Here’s everything you should know about game immersion!
Women in Localization: Perspectives from Japanese-to-English Localizers

In the male-dominated video game industry, women’s voices are seldom heard. Here are some fresh perspectives from Japanese-to-English localizers!
The Linguistic Art of Transcreation in Video Game Localization

Transcreation is a linguistic art! In this article, we analyze the transcreation of Pókemon names and jokes in Animal Crossing: New Horizons.
Age of Empires and Localization Project Management

What do Age of Empires and Localization Project Management have in common? Find out in this inspiring blog post!
How Localization Made Crash Bandicoot a Success in Japan

Thanks to cultural adaptation, Crash Bandicoot was a hit in the Japanese market. Explore the culturalized elements that led to its success!