At the beginning of the year, the news about COVID-19 was spreading quite slowly; attitudes were lighthearted, and the memes were flying around the internet.

In our previous post, we looked at how cross-cultural appeal depends on flawless localization. Now we’ll delve a bit deeper, and take a look at the importance of context in product development (through the lens of the video game industry) (…)

The localization of products and services has become a critical part of most business models, as the rise of globalization drives rapid, efficient expansion to foreign markets. We’ll take a look at some best practices, and pitfalls to avoid when (…)

The video game industry is booming with 2.2 billion active gamers in the world according to a report by Newzoo. In fact, Newzoo estimates the global gaming market will reach revenues as high as $143.5 billion by 2020 (…)

There are over half a billion Spanish speakers across the globe according to a 2017 study from the Cervantes Institute. With population growth soaring in Spanish speaking countries as well as the U.S., this number is estimated to rise to 754 million people by 2050 (…)