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If Content is King, Context is Queen

In our previous post, we looked at how cross-cultural appeal depends on flawless localization. Now we’ll delve a bit deeper, and take a look at the importance of context in product development (through the lens of the video game industry) (…)

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How to Sell Games Globally

The localization of products and services has become a critical part of most business models, as the rise of globalization drives rapid, efficient expansion to foreign markets. We’ll take a look at some best practices, and pitfalls to avoid when (…)

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What is the U.S. Spanish Variant?

There are over half a billion Spanish speakers across the globe according to a 2017 study from the Cervantes Institute. With population growth soaring in Spanish speaking countries as well as the U.S., this number is estimated to rise to 754 million people by 2050 (…)

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