Localization, an Essential Tool for Global Business
Localization is an essential tool for global business. Explore marketing and software localization for video games in this easy-to-digest read!
Swords and Pokémon: An Insight into Transcreation
Transcreation captivates gamers like a Master Ball. Let’s analyze some practical examples from Pokémon and Astral Chain to learn why!
The Linguistic Art of Transcreation in Video Game Localization
Localized video games would not be fun to play if they used direct translations. Word-for-word translation has its place in certain fields, but interactive entertainment is not one of them. Localizing video games calls for a freer, more creative approach to translation, and that’s where transcreation makes its mark. Rather than merely substituting one word […]
