The Importance of a Project Manager in Localization
When it comes to localizing a game, it can become a challenging process. A Loc team needs enough resources to do their job well. There need to be enough translators on board. The technology that the team will use needs to be working. The client’s wishes and standards are in place. Deadlines need to be […]
The Linguistic Art of Transcreation in Video Game Localization
Localized video games would not be fun to play if they used direct translations. Word-for-word translation has its place in certain fields, but interactive entertainment is not one of them. Localizing video games calls for a freer, more creative approach to translation, and that’s where transcreation makes its mark. Rather than merely substituting one word […]
