Crafting Localization That Plays to Each Game’s Strengths

From puzzle games to open-world epics, a one-size-fits-all approach to localization simply doesn’t deliver the same quality of player experience. A genre-aware localization strategy, however, ensures that every game element feels clear, immersive, and culturally relevant in a way that will resonate naturally with players, no matter where they are or what kind of games they love.
A Deep Dive into the Localization of Strategy Games

Strategy games like Civilization VI, StarCraft II, and Total War are known for their intricate gameplay that requires players to think critically, plan moves, and in certain instances, manage vast resources. With complex mechanics, historical references, and often elaborate narratives in the mix, the task of localizing strategy games is uniquely challenging.
Player Feedback & the Shaping of Pokémon Legends Z-A

In the world of game development, few influences are more powerful than engaged player feedback. Players shape a game’s success, not only by playing and promoting it, but also by publicly sharing their experiences with it, be they joys, frustrations, or hopes. And when studios listen to this feedback? Big things can happen.
Unlocking Worlds: How Translators Shape the Stories We Love

Honoring International Translation Day, we explore how language professionals bring meaning to video games, on screen and behind the scenes.
Culturalization in Elden Ring: A Case Study in Sensitivity and Immersion

Discover how culturalization shaped Elden Ring’s Latin American Spanish localization when renaming characters and adapting mythological references to preserve immersion and respect regional sensitivities.
A Deep Dive into the Localization of Souls-Like Games

Explore the localization challenges of souls-like games like Dark Souls and Bloodborne, from maintaining lore continuity to preserving dark, immersive atmospheres.
A Deep Dive into the Localization of Metroidvania Games

The localization of Metroidvania games demands a delicate balance of creativity, consistency, and attention to cultural nuance. From maintaining atmospheric world-building to adapting complex puzzles and navigation, localizers work meticulously to deliver an immersive and engaging experience to players worldwide.
Jorel’s Brother and the Most Important Game of the Galaxy: A Localization Case Study

How Double Dash Studios and Terra spun the humor, chaos, and cultural nuance of a beloved Brazilian cartoon into localization gold and a global hit.
A Deep Dive into the Localization of Action Games

Explore the localization challenges of action games like God of War and Assassin’s Creed, from rapid dialogue to cultural sensitivity.
The Rise of Mobile Gaming: Trends and the Power of Language

Discover how evolving design, fast updates, and compact interfaces are shaping mobile game localization. Explore the real language challenges behind the screen.
Unlocking the Potential of the Brazilian Gaming Market: Trends and Localization Strategies

Understanding the gaming market in Brazil is key for brands who want to expand there. Keep reading to learn more about Brazilian Portuguese localization.
Neutral Culturalization: Finding the Middle Ground in Video Game Refinement

Explore how neutral culturalization refines video games for global markets by reviewing assets and enhancing cultural alignment before release.