Player Feedback & the Shaping of Pokémon Legends Z-A

In the world of game development, few influences are more powerful than engaged player feedback. Players shape a game’s success, not only by playing and promoting it, but also by publicly sharing their experiences with it, be they joys, frustrations, or hopes. And when studios listen to this feedback? Big things can happen.
Bringing the Classics Back: How Localization Can Reshape Game Remakes

Learn how localization brings classic games to life for today’s players as translators reshape remakes to resonate across cultures and generations.
Unlocking Worlds: How Translators Shape the Stories We Love

Honoring International Translation Day, we explore how language professionals bring meaning to video games, on screen and behind the scenes.
Culturalization in Elden Ring: A Case Study in Sensitivity and Immersion

Discover how culturalization shaped Elden Ring’s Latin American Spanish localization when renaming characters and adapting mythological references to preserve immersion and respect regional sensitivities.
A Deep Dive into the Localization of Souls-Like Games

Explore the localization challenges of souls-like games like Dark Souls and Bloodborne, from maintaining lore continuity to preserving dark, immersive atmospheres.
From Argentina to the World: How The Eternaut Won a Global Audience

How careful localization choices helped The Eternaut stay true to its Argentine roots — from preserving the name “Malvinas” to sparking a Truco craze in Japan.
A Deep Dive into the Localization of Metroidvania Games

The localization of Metroidvania games demands a delicate balance of creativity, consistency, and attention to cultural nuance. From maintaining atmospheric world-building to adapting complex puzzles and navigation, localizers work meticulously to deliver an immersive and engaging experience to players worldwide.
Jorel’s Brother and the Most Important Game of the Galaxy: A Localization Case Study

How Double Dash Studios and Terra spun the humor, chaos, and cultural nuance of a beloved Brazilian cartoon into localization gold and a global hit.
A Deep Dive into the Localization of Action Games

Explore the localization challenges of action games like God of War and Assassin’s Creed, from rapid dialogue to cultural sensitivity.
The Emerging Power of the Latin American Gaming Market

The Latin American gaming market is booming. Explore how LATAM is shaping global gaming, and why smart localization makes all the difference.
The Impact of Effective Brazilian Portuguese Localization on Player Engagement

Brazil is one of the fastest-growing gaming markets in the world, with a passionate player base that values culturally relevant gaming experiences. Effective localization requires going beyond simply translating text to adapting a game’s narrative, characters, and social elements to create a meaningful connection with Brazilian players.
Breaking Barriers: The Role of Accessibility and Inclusion in Gaming

Explore how accessibility and inclusion are shaping the future of gaming. Learn why inclusive design, diverse characters, and thoughtful localization matter for engagement and success.