From Argentina to the World: How The Eternaut Won a Global Audience

How careful localization choices helped The Eternaut stay true to its Argentine roots — from preserving the name “Malvinas” to sparking a Truco craze in Japan.
A Deep Dive into the Localization of Metroidvania Games

The localization of Metroidvania games demands a delicate balance of creativity, consistency, and attention to cultural nuance. From maintaining atmospheric world-building to adapting complex puzzles and navigation, localizers work meticulously to deliver an immersive and engaging experience to players worldwide.
Jorel’s Brother and the Most Important Game of the Galaxy: A Localization Case Study

How Double Dash Studios and Terra spun the humor, chaos, and cultural nuance of a beloved Brazilian cartoon into localization gold and a global hit.
A Deep Dive into the Localization of Action Games

Explore the localization challenges of action games like God of War and Assassin’s Creed, from rapid dialogue to cultural sensitivity.
The Emerging Power of the Latin American Gaming Market

The Latin American gaming market is booming. Explore how LATAM is shaping global gaming, and why smart localization makes all the difference.
The Impact of Effective Brazilian Portuguese Localization on Player Engagement

Brazil is one of the fastest-growing gaming markets in the world, with a passionate player base that values culturally relevant gaming experiences. Effective localization requires going beyond simply translating text to adapting a game’s narrative, characters, and social elements to create a meaningful connection with Brazilian players.
Breaking Barriers: The Role of Accessibility and Inclusion in Gaming

Explore how accessibility and inclusion are shaping the future of gaming. Learn why inclusive design, diverse characters, and thoughtful localization matter for engagement and success.
Understanding Brazilian Gamers: Cultural Nuances for Better Game Localization

The Brazilian gaming market is one of the largest and fastest growing in the world. Learn how understanding gamer profiles and cultural nuances can improve game localization and engagement.
The Rise of Mobile Gaming: Trends and the Power of Language

Discover how evolving design, fast updates, and compact interfaces are shaping mobile game localization. Explore the real language challenges behind the screen.
Unlocking the Potential of the Brazilian Gaming Market: Trends and Localization Strategies

Understanding the gaming market in Brazil is key for brands who want to expand there. Keep reading to learn more about Brazilian Portuguese localization.
Neutral Culturalization: Finding the Middle Ground in Video Game Refinement

Explore how neutral culturalization refines video games for global markets by reviewing assets and enhancing cultural alignment before release.
A Deep Dive into the Localization of Idle Games

Explore the localization challenges of idle games like Hero Tale, AdVenture Capitalist, and Idle Heroes, from terminology consistency to cultural nuance.