Listening to Players: How Feedback Shapes Localization

Gamers are some of the most passionate fan communities in the world, and they’re not shy about giving feedback. They notice when a joke doesn’t land well, or when they encounter a clunky phrase or a term that doesn’t feel authentic. When they do, they talk about it—fast. For developers and localization teams, that quick response can be an incredible source of insight.
Crafting Localization That Plays to Each Game’s Strengths

From puzzle games to open-world epics, a one-size-fits-all approach to localization simply doesn’t deliver the same quality of player experience. A genre-aware localization strategy, however, ensures that every game element feels clear, immersive, and culturally relevant in a way that will resonate naturally with players, no matter where they are or what kind of games they love.
A Deep Dive into the Localization of Strategy Games

Strategy games like Civilization VI, StarCraft II, and Total War are known for their intricate gameplay that requires players to think critically, plan moves, and in certain instances, manage vast resources. With complex mechanics, historical references, and often elaborate narratives in the mix, the task of localizing strategy games is uniquely challenging.
Player Feedback & the Shaping of Pokémon Legends Z-A

In the world of game development, few influences are more powerful than engaged player feedback. Players shape a game’s success, not only by playing and promoting it, but also by publicly sharing their experiences with it, be they joys, frustrations, or hopes. And when studios listen to this feedback? Big things can happen.
Unlocking Worlds: How Translators Shape the Stories We Love

Honoring International Translation Day, we explore how language professionals bring meaning to video games, on screen and behind the scenes.
A Deep Dive into the Localization of Metroidvania Games

The localization of Metroidvania games demands a delicate balance of creativity, consistency, and attention to cultural nuance. From maintaining atmospheric world-building to adapting complex puzzles and navigation, localizers work meticulously to deliver an immersive and engaging experience to players worldwide.
A Deep Dive into the Localization of Action Games

Explore the localization challenges of action games like God of War and Assassin’s Creed, from rapid dialogue to cultural sensitivity.
Breaking Barriers: The Role of Accessibility and Inclusion in Gaming

Explore how accessibility and inclusion are shaping the future of gaming. Learn why inclusive design, diverse characters, and thoughtful localization matter for engagement and success.
The Rise of Mobile Gaming: Trends and the Power of Language

Discover how evolving design, fast updates, and compact interfaces are shaping mobile game localization. Explore the real language challenges behind the screen.
Video Game Tech: Innovating Beyond the Gaming World

Want to innovate beyond the world of gaming? We’re sharing how you can tackle localization across different industries. Read on to learn more.
The Importance of Culturalization in Video Game Localization

Explore the vital role of culturalization in video game localization, from enhancing player engagement to avoiding cultural missteps and expanding global reach.
Players First: Accessibility as the Key to Inclusive Gaming

Internationalization is the key to making your video game more inclusive and accessible. Let’s take a look at how internationalization works in video games.