Glocalization in Gaming: Balancing Global Reach with Local Relevance 

Glocalization in Gaming: Balancing Global Reach with Local Relevance

The video game industry has grown at an unprecedented rate, with players spanning the globe. As gaming becomes increasingly popular across diverse cultures and regions, developers face a significant challenge—how to appeal to a broad, global audience while staying relevant to local players. In today’s highly connected world, a one-size-fits-all strategy is no longer sufficient.   […]

Navigating the Future of Localization: Insights from CEO Marina Ilari

Navigating the Future of Localization: Insights from CEO Marina Ilari

In this interview, I’m joined by Marina Ilari, CEO of Terra Localizations, to discuss the future of the localization industry and how Terra is positioning itself to lead in the era of digital transformation. As AI, machine learning, and automation reshape the business, futureproofing has become a critical focus. Marina’s leadership has been pivotal in […]

Building Resilience: Marcelo Abeldaño’s Approach to Futureproofing Teams

Building Resilience: Marcelo Abeldaño’s Approach to Futureproofing Teams

As we continue to explore the theme of futureproofing in the localization industry, I’m thrilled to bring in Marcelo Abeldaño, my co-lead on Team Q, Terra’s Localization Quality Assurance (LQA) powerhouse. Marcelo has been instrumental in guiding our team through ever-evolving collaborations with our partners. In this interview, we’ll delve into the strategies that help […]

The Localization of Hero Tale: From Poland to the World

The Localization of Hero Tale: From Poland to the World

Hero Tale is a delightful mix of RPG elements and idle gameplay, where players follow the adventures of a young hero who has gained a bit too much power without enough guidance. The game’s simplicity, combined with its engaging skill tree and uniquely designed enemies, has brought it a dedicated fan base. And its approach […]

Adapting to Change: Strategies from Our Korean and Japanese Teams

Adapting to Change: Strategies from Our Korean and Japanese Teams

Change is inevitable in any fast-paced industry, and the localization industry is no exception. In our field, successful adaptation involves adopting new tools and refining existing processes, and it’s the key to maintaining efficiency and team morale. In this interview, we sit down with Jinha Noh and Yuji Fujita, our Korean and Japanese LQA coordinators, […]

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