Localization, an Essential Tool for Global Business
If you’re shooting for global expansion, you have to localize your business. This is the secret formula to how companies like Coca-Cola have managed to become a household name in over 200 countries. Nintendo, Netflix, and even Kentucky Fried Chicken. These guys know how to plan and execute a fail-proof localization strategy.
Voiceover in video games
Voiceover in general is used in many products and projects around the world. These can include movies, TVs, video games, audiobooks, and even phone carriers. Localization uses voiceover to help keep the same message across to other cultures that may not understand outside their own language. The message and themes have to be kept the same but culturally appropriate to the target audience. This can be a demanding process in itself.