The Linguistic Art of Transcreation in Video Game Localization
Localized video games would not be fun to play if they used direct translations. Word-for-word translation has its place in certain fields, but interactive entertainment is not one of them. Localizing video games calls for a freer, more creative approach to translation, and that’s where transcreation makes its mark. Rather than merely substituting one word […]
Age of Empires and Localization Project Management
Some weeks ago, I downloaded Age of Empires 2 Definitive Edition, to re-experience again this outstanding real-time strategy (RTS) game I first played when I was 12 years old, in a demo edition Windows 98 included. But many years have passed since that day, and neither me nor Age of Empires remained the same. So […]
