When you’re part of a fast-moving industry, staying still isn’t an option. In 2025, Terra hit the road with purpose. From indie devs to global publishers, we joined industry conversations in person, contributed to panels, and supported events that made innovation and inclusion tangible goals.
Over the course of a dozen events in nine countries, we talked about the idea of progress, and collaborated over what it means, now and in the years ahead. We shared ideas, swapped insights, and asked real questions about the future of the industry. At every stop, we focused on what matters most: people, creativity, and impact.
Tracing Innovation Across Continents
Our journey through 2025 put the spotlight on one key truth: innovation doesn’t happen in isolation. It grows through dialogue, testing, and shared spaces. As we close out a year shaped by experimentation, presence, and community, we have so many moments of collaborative engagement to be proud of. Here are some highlights.
- Innovation Recognition: Marina received the 2025 Innovation Award from the Latino Chamber of Commerce of Wisconsin. The award recognized both her personal contributions and the way Terra continues to push the envelope in how language services are imagined, tested, and delivered.
- GDC (San Francisco): Alexis Biro represented Terra on one of the industry’s biggest stages. While there, he joined Xsolla’s exclusive event, which kicked off a new chapter for Terra as we were named one of their preferred localization partners on their marketplace ecosystem.
- GALA 2025 (Montreal) and LocWorld (Malmö): At both stops, our team joined critical conversations about AI, dubbing workflows, and creative quality. Marina, Belén, and Colleen challenged surface-level thinking and helped push discussions into practical, human-first territory.
- Gamescom LATAM (Brazil) + Gamescom (Germany): At Gamescom LATAM, Alexis shared insights on adapting Irmão do Jorel, a game deeply rooted in Brazilian culture. His talk explored how humor, tone, and references evolve across languages. Meanwhile, the team had a booth presence at Gamescom in Cologne, engaging directly with developers and partners on the floor. Both editions highlighted how regional voices shape global strategies.
- Game Quality Forum (Lisbon): At GQF, Belén joined a panel on culturalization and international user experience alongside experts from Capcom, CCP Games, and The Pokémon Company. The panel unpacked how deep cultural insights shape not just translated content but entire player experiences.
- To close the season, our teams attended Tokyo Game Show and XDS Vancouver, which added perspectives from Asian and North American markets to a year already shaped by diverse regional insights.
Creating Inclusive Spaces, One Event at a Time
Beyond the big stages, we stayed committed to local and niche communities, where deeper conversations so often happen. Each of these touchpoints helped us connect with people who are often overlooked but always essential to the conversation:
- Women in Localization (Madrid): Marina moderated a panel highlighting the leadership and insight of women shaping game localization in Spanish-speaking markets.
- Women in Localization (Los Angeles): In Culver City, Marina co-organized a mixer at Amazon MGM Studios focused on English dubbing, connecting professionals across roles in audio, voice, and linguistic QA.
- devcom Roundtable (Cologne): Ale joined a discussion hosted by the IGDA Localization SIG on market-entry strategies for new gaming regions, contributing insights on how cultural fluency and trust accelerate expansion.
- Xsolla Connect (Buenos Aires): Alexis participated in the panel “All the Things to Make a Successful Game” alongside other industry experts. Their discussion explored the intersection of creative and operational strategies that shape global launches.
Each of these events presented a space to exchange ideas, challenge assumptions, and move conversations forward.
Why Showing Up Still Matters
Not every breakthrough starts with a bold idea. Some take shape over the course of quiet conversations, hallway exchanges, or a well-timed question that illuminates the way forward.
When reflecting on this past year, and on the importance of showing up, Marina put it simply. “There’s something powerful about being in the room,” she said. “It creates connection, trust, and a shared experience. For me, showing up says: I value this community, and I want to be part of building something meaningful. That’s why these events are more than networking. They’re spaces for mentorship and empowerment.”
This year, that kind of empowering connection fueled the work we call innovation. In these communal spaces, the focus wasn’t always on new tools or flashy demos. More essentially, it was on shared clarity, better decision-making, and engagement with people who care enough to build with intention. Our presence there helped us tune into the humans behind the builds, to refine our approach, and to recognize where creativity still depends on collaboration.
The Takeaway
In a world driven by dashboards and deliverables, a physical presence remains underrated. But a shared space is where trust starts. It’s where tough conversations happen, where better questions surface, and where clients feel less like brands being serviced and more like the real collaborators they deserve to be.
For Terra, our presence is a promise: that we’ll keep showing up on-site, online, and on your team. If this past year has reinforced anything, it is our belief that when you show up consistently, with curiosity and care, you help shape where the industry goes next.
