{"id":7637,"date":"2023-05-24T07:53:33","date_gmt":"2023-05-24T12:53:33","guid":{"rendered":"https:\/\/terralocalizations.com\/?p=7637"},"modified":"2025-12-12T07:47:12","modified_gmt":"2025-12-12T13:47:12","slug":"ready-for-lift-off-terra-localizations-brand-refresh-launch","status":"publish","type":"post","link":"https:\/\/terralocalizations.com\/ja\/2023\/05\/24\/ready-for-lift-off-terra-localizations-brand-refresh-launch\/","title":{"rendered":"Ready for Lift Off: Terra Localizations Brand Refresh Launch"},"content":{"rendered":"\n

It\u2019s been almost a year and a half since Terra Translations launched its brand refresh<\/a>, and now we are thrilled to announce that Terra Localizations also made that step forward in its growth and evolution process. <\/p>\n\n\n\n

We want to shed some light on why we were ready for some changes, what the process looked like, and what this means for the brand moving forward.  <\/p>\n\n\n\n

Why the Change? <\/h2>\n\n\n\n
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When it came time to refresh Terra Localizations, we wanted our team\u2019s passion to come through in our branding and to better reflect the company’s values. \u201cThrough the brand refresh, Terra is going to be able to share all these superpowers with the world in a more clear and authentic way,\u201d CEO Marina Ilari said. <\/p>\n\n\n\n

The entire Terra team was supportive of this desire for change, \u201cI believe this brand refresh was really necessary for Terra at this particular moment in time, primarily because we have grown so much over the last few years that we needed to show the world who Terra is today,\u201d Colleen Beres, Chief Strategy Officer at Terra, explained, \u201cOur team grew significantly, and our service offerings grew as well and so, for us, it’s the beginning of a brand new chapter.\u201d <\/p>\n\n\n\n

Our Stellar Partner <\/h2>\n\n\n\n

Once again, we partnered with our friends from Savage. Having worked with them during the Terra Translations brand refresh, we knew we were in the best of hands. They already knew us as a team. Cory Savage, CEO & Founder of SAVAGE Solutions<\/a> describes the company as a creative agency that works with emerging brands specializing in positioning their brand for growth, in particular from a messaging and visual standpoint, building or rebuilding a brand to put it out to the world. Their goal was to find ways for the new brand to better serve Terra\u2019s goals and visions.  <\/p>\n\n\n\n

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“When I think of Terra Localizations, I think of a really diverse group of people that never stops wowing me,\u201d Mark, Creative Director at Savage, shared, \u201cThe fact that they’re all around the world, the fact that they are looking at every little detail and not just translating the text into a specific language, but looking at the little nuances of color and looking at every single thing to make that particular game and that experience feel authentic for whoever is using it. And the fact that that team can come together, and they all share that passion to make it such an immersive experience really, really surprised me. I’ve never seen anything like it.\u201d <\/p>\n<\/blockquote>\n\n\n\n

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