{"id":4164,"date":"2022-08-23T16:00:00","date_gmt":"2022-08-23T21:00:00","guid":{"rendered":"https:\/\/terralocalizations.com\/?p=4164"},"modified":"2025-10-31T07:56:10","modified_gmt":"2025-10-31T12:56:10","slug":"localization-global-business-essential-tool","status":"publish","type":"post","link":"https:\/\/terralocalizations.com\/ja\/2022\/08\/23\/localization-global-business-essential-tool\/","title":{"rendered":"Localization, an Essential Tool for Global Business"},"content":{"rendered":"\n<p>If you\u2019re shooting for global expansion, you have to localize your business. &nbsp;<\/p>\n\n\n\n<p>This is the secret formula to how companies like Coca-Cola have managed to become a household name in over 200 countries. Nintendo, Netflix, and even Kentucky Fried Chicken. These guys know how to plan and execute a fail-proof localization strategy.&nbsp;<\/p>\n\n\n\n<p>It is true that some notions carry mass appeal and crossover to people of different nationalities and cultures. However, to give your brand roots in a new market, you have to find your bearing within the local culture.&nbsp;&nbsp;<\/p>\n\n\n\n<p>While people are fascinated by the foreign, home is always where the heart is. And as an international business, you want your brand to gain acceptance in the hearts of your ideal customer\u2014no matter where they come from.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>To&nbsp; illustrate just how big localization is, here are 4 stats about the language translation industry:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/terralocalizations.com\/wp-content\/uploads\/2023\/01\/Transcreation_PC_mano_sm-1.webp\" alt=\"\" style=\"width:286px;height:286px\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The global language services industry is forecasted to grow by $5 billion, <a href=\"https:\/\/www.statista.com\/topics\/2152\/language-services-industry-in-the-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">reaching $56 billion in 2021<\/a>. It is expected to achieve a <a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/language-services-market\" target=\"_blank\" rel=\"noreferrer noopener\">compound annual growth rate (CAGR) of 5.3%<\/a> from 2021 to 2026.&nbsp;<\/li>\n\n\n\n<li>Language translation services, a key component of localization, employ <a href=\"https:\/\/www.statista.com\/statistics\/320340\/number-of-employees-in-interpreting-and-translating-services-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">56,920 interpreters and translators<\/a> in the U.S.&nbsp;<\/li>\n\n\n\n<li>While English is spoken by around 75 billion people worldwide, it\u2019s the first language of fewer than <a href=\"https:\/\/learntalk.org\/en\/blog\/how-many-people-in-the-world-speak-english\" target=\"_blank\" rel=\"noreferrer noopener\">400 million<\/a> people.&nbsp;<\/li>\n\n\n\n<li>Although 52% of all websites are in English, it only reaches <a href=\"https:\/\/blog.weglot.com\/top-multilingual-website-stats-and-website-localization-trends-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">25% of all internet users<\/a>. Localization can help you reach more prospects and stay ahead of your competitors.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What is Localization?&nbsp;&nbsp;<\/h2>\n\n\n\n<p>When you localize a business or product, you adapt it to the needs of a new language market or customer demographic.&nbsp;&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/terralocalizations.com\/services\/localization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Localization<\/a> involves not only translating content to the language of your target audience \u2014 but modifying user experience, emotions, messaging, and even tech (like payment methods and website) \u2014 to align and empathize with a new customer base.&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cBrand consistency is vital when creating recognition. However without localization businesses are more likely to be damaged by the appearance that they lack interest, knowledge or respect for the geographical location.\u201d&nbsp;&nbsp;<\/p>\n<cite>\u2014Chloe Addis, Head of Marketing at <a href=\"https:\/\/www.headleymedia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Headley Media<\/a>&nbsp;<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/terralocalizations.com\/wp-content\/uploads\/2023\/01\/planet-blue-1.webp\" alt=\"\" style=\"width:143px;height:134px\"\/><\/figure>\n\n\n\n<p>We will cover 2&nbsp; vital aspects of localization in this post:&nbsp;<\/p>\n\n\n\n<p>There are different aspects of localization and it takes a team of diverse professionals to implement a successful <a href=\"https:\/\/terralocalizations.com\/2023\/08\/24\/3-levels-video-game-localization\/\" target=\"_blank\" rel=\"noreferrer noopener\">localization strategy<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing localization<\/li>\n\n\n\n<li>Software (app, website, and video game) localization&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketing Localization<\/h3>\n\n\n\n<p>A localized marketing strategy is crafted to appeal to the likes and dislikes of foreign customers.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Here are a few interesting stats to chew on:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.oneskyapp.com\/\/blog\/2014\/08\/07\/14-compelling-statistics-about-the-importance-of-localization\/\" target=\"_blank\" rel=\"noreferrer noopener\">86% of localized advertising campaigns<\/a> yield higher click-through and conversion rates compared with their English counterparts.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/90seconds.com\/blog\/5-content-localization-stats-need-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">Almost half of the marketers<\/a> say geo-targeting yields the highest ROI for their ad spend.&nbsp;<\/li>\n\n\n\n<li>Geo-targeted content can engage an audience 6 times more effectively compared with posts shared globally.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/go.forrester.com\/blogs\/the-content-localization-gap\/#_edn2\" target=\"_blank\" rel=\"noreferrer noopener\">64% of buyers<\/a> value localized content.&nbsp;<\/li>\n\n\n\n<li>Local Facebook pages get as much as <a href=\"https:\/\/www.oneskyapp.com\/\/blog\/2014\/08\/07\/14-compelling-statistics-about-the-importance-of-localization\/\" target=\"_blank\" rel=\"noreferrer noopener\">50% higher engagement<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>These statistics tell us that, localized marketing is vital to the success of any global brand.&nbsp;&nbsp;<\/p>\n\n\n\n<p>I spoke to Gary Warner, Marketing Manager at <a href=\"https:\/\/www.joloda.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Joloda Hydraroll<\/a>, the global partner for loading and unloading systems. Joloda Hydraroll operates in over 30 countries across the world, so Gary would know a thing or two about adapting marketing to different countries. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/terralocalizations.com\/wp-content\/uploads\/2022\/08\/Character-game-alone-432x1024.png\" alt=\"\" style=\"width:163px;height:386px\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWith distributors in over 30 countries, localization is an essential consideration for our marketing. Localized marketing should adapt your brand to appeal to each market while still maintaining your overall identity.&nbsp;&nbsp;<\/p>\n\n\n\n<p>We aim to provide a global standard for our services which is then adapted as necessary to meet local requirements, and this is reflected in our marketing and promotion. We focus on promoting ourselves as one global organization accessible to many different markets.&nbsp;<\/p>\n\n\n\n<p>For example, we only have one main website, but it is available in six different languages. This allows us to adapt our content as required to suit different audiences while still maintaining our overall brand. So we prioritize the global brand and balance that with keeping an individualized approach to each locale.\u201d&nbsp;&nbsp;<\/p>\n<cite>\u2014Gary Warner, Marketing Manager at <a href=\"https:\/\/www.joloda.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Joloda Hydraroll<\/a>&nbsp;<\/cite><\/blockquote>\n\n\n\n<p>Marketing localization goes beyond translating messages. It\u2019s really about adapting an entire marketing strategy to fit a different culture. Social media marketing, content marketing, event marketing, digital ads, and even traditional billboards and banners can be marketing.&nbsp;&nbsp;<\/p>\n\n\n\n<p>There are different opportunities you can take advantage of. Your pick will depend on your long-term international expansion strategy, company stage, scale, and budget.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Software Localization&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An app that fails to localize for a local audience can <a href=\"https:\/\/90seconds.com\/blog\/5-content-localization-stats-need-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">lose up to 13% of users<\/a>.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.crystalhues.com\/blog\/facts-about-website-localization\" target=\"_blank\" rel=\"noreferrer noopener\">90% of online shoppers<\/a> choose to use their native language if it\u2019s available.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.oneskyapp.com\/\/blog\/2014\/08\/07\/14-compelling-statistics-about-the-importance-of-localization\/\" target=\"_blank\" rel=\"noreferrer noopener\">41% of prominent brands<\/a> have at least one local country page.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/insights.csa-research.com\/reportaction\/305013126\/Marketing\" target=\"_blank\" rel=\"noreferrer noopener\">55% of global consumers<\/a> would only purchase from websites that provide product information in their own language.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/insights.csa-research.com\/reportaction\/305013126\/Marketing\" target=\"_blank\" rel=\"noreferrer noopener\">7 out of the 10 top iOS markets<\/a> and 9 out of 10 top Google Play markets are non-native English locales.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/hbr.org\/2012\/08\/speak-to-global-customers-in-t\" target=\"_blank\" rel=\"noreferrer noopener\">72% of shoppers are more likely to buy<\/a> from sites written in their native language.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Product localization is the process of altering a product to suit the language and cultural needs of customers in a new market. Localizing a product involves translating text and modifying packaging.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For video games and other SaaS brands, the software is the \u201cproduct\u201d and the concept of localization still holds.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/terralocalizations.com\/wp-content\/uploads\/2023\/01\/project-management-1.webp\" alt=\"\" style=\"width:231px;height:231px\"\/><\/figure>\n\n\n\n<p>Software localization looks like making changes to the User Experience (UX) and Interface (UI) and translating text. You might also need to consider operating systems.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For example, iOS is the leading OS in the United States (<a href=\"https:\/\/gs.statcounter.com\/os-market-share\/mobile\/united-states-of-america\" target=\"_blank\" rel=\"noreferrer noopener\">Global Stats)<\/a> and according to Statista, Google\u2019s Android is the most common mobile operating system in Africa, accounting for over 83.6% of the market share.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Data like this is very essential when you want to localize a software product. Leaning on our OS analogy, creating an iOS version of a video game you want to move to the US becomes a no-brainer. Similarly, if you want to attract customers living in Africa, an Android version of your app is a must.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Translations Are a Huge Part of Product Localization&nbsp;&nbsp;<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cBy investing in quality translations (not just Google Translate!) and personalizing content to the region, a business shows that they are serious about connecting with customers and helping them solve their problems.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Our business has content library websites in over 60 countries and localization is integral to their success. We host content from global technology companies and always encourage them to provide their content in the local language.&nbsp;<\/p>\n\n\n\n<p>Also, having local URLs and product information in specific languages builds immediate trust with the visitor &#8211; something that would be hard to build if everything was in English.\u201d&nbsp;<\/p>\n<cite>\u2014Chloe Addis, Head of Marketing at <a href=\"https:\/\/www.headleymedia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Headley Media<\/a>&nbsp;<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The Takeaway&nbsp;<\/h2>\n\n\n\n<p>Localization is a very important tool if you want to play an international game. It\u2019s not all that complicated either. All you have to do is be respectful and empathetic to the culture you want to sell to. When business decisions are made from a place of empathy, you will find it a lot easier to gain acceptance.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Localization is an essential tool for global business. Explore marketing and software localization for video games in this easy-to-digest read!<\/p>\n","protected":false},"author":19,"featured_media":8911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[75,73,76],"tags":[44,65,27,66,37,67],"class_list":["post-4164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culturalization","category-localization","category-transcreation","tag-culturalization","tag-globalization","tag-localization","tag-markets","tag-transcreation","tag-ux-ui"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Localization, an Essential Tool for Global Business - Terra Localizations<\/title>\n<meta name=\"description\" content=\"Localization is an essential tool for global business. Explore marketing and software localization for video games in this easy-to-digest read!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/terralocalizations.com\/2022\/08\/23\/localization-global-business-essential-tool\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Localization, an Essential Tool for Global Business\" \/>\n<meta property=\"og:description\" content=\"Explore marketing and software localization for video games here!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/terralocalizations.com\/2022\/08\/23\/localization-global-business-essential-tool\/\" \/>\n<meta property=\"og:site_name\" content=\"Terra Localizations\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/terralocalizations\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-23T21:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-31T12:56:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/terralocalizations.com\/wp-content\/uploads\/2025\/08\/Home-fallback.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Favour Agari\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Localization, an Essential Tool for Global Business\" \/>\n<meta name=\"twitter:description\" content=\"Localization is an essential tool for global business. 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