{"id":3943,"date":"2022-06-15T16:50:57","date_gmt":"2022-06-15T21:50:57","guid":{"rendered":"https:\/\/terralocalizations.com\/?p=3943"},"modified":"2025-10-31T07:46:42","modified_gmt":"2025-10-31T12:46:42","slug":"pokemon-an-insight-into-transcreation","status":"publish","type":"post","link":"https:\/\/terralocalizations.com\/ja\/2022\/06\/15\/pokemon-an-insight-into-transcreation\/","title":{"rendered":"Swords and Pok\u00e9mon: An Insight into Transcreation"},"content":{"rendered":"\n<figure class=\"wp-block-image alignright is-resized\"><img decoding=\"async\" src=\"https:\/\/terralocalizations.com\/wp-content\/uploads\/2022\/06\/Scyther-Pokemon-Terra-Localizations.png\" alt=\"A wild Scyther appeared! Terra Localizations' Article about transcreation in Pokemon\" class=\"wp-image-3944\" style=\"aspect-ratio:1.3333333333333333;width:288px;height:auto\"\/><\/figure>\n\n\n\n<p>\u201cA wild Scyther appeared!\u201d<br>\u201cAt last, I\u2019ve spent ages looking for one of these\u2026 Go! Pikachu!\u201d<br>\u201cScyther used Agility!\u201d<br>\u201cPikachu used Thunder\u2026 But it failed!\u201d<br><em>Annoyed sigh<\/em><br>\u201cScyther used Strike with the Back of the Sword\u201d<br>\u201c\u2026 Wait\u2026 WHAT?! What kind of move is that?! The name barely even fits my screen!\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Transcreation, I Choose You!<\/h2>\n\n\n\n<p>Did my literal translation suddenly break your sense of escapism? One minute you\u2019re catching a Pok\u00e9mon called Scyther, and the next, you\u2019re confronted with awkward, slightly alien language that brings you crashing back to reality, ruining your immersive experience.<\/p>\n\n\n\n<p>To avoid situations like this, translators use a technique called \u2018<a href=\"https:\/\/terralocalizations.com\/services\/transcreation\/\" target=\"_blank\" rel=\"noreferrer noopener\">transcreation<\/a>\u2019, which is better understood when you break the word in two: a creative way to translate. The translator focuses on replicating the <em>function<\/em> of the original text and gives less priority to more literal translation options. The text should have an equivalent impact on its target audience as the original had on its audience, meaning gamers remain immersed \u2013 as if the game had never been translated at all.<\/p>\n\n\n\n<p>To put this into context, the \u2018Strike with the Back of the Sword\u2019 move was simply translated as \u2018False Swipe\u2019 in English, losing its reference to a phenomenon in Japanese swordplay: striking with the flat (apparently non-lethal, but I\u2019m not going to try it) side of a katana sword. This likely would have been lost on English-speaking gamers (unless, of course, you are the Karate Kid), so the translators found a workaround that still implied non-lethality but which deviated from a more literal reproduction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Text Fidelity or Functionality?<\/h2>\n\n\n\n<p>Another example of \u2018compromise\u2019 and, staying with our \u2018swords and Pok\u00e9mon\u2019 theme, we have the move \u2018Aerial Ace\u2019, which \u2013 if translated literally \u2013 would have been called \u2018Swallow Return\u2019. The name in Japanese references a Japanese sword technique (\u2018Turning Swallow Cut\u2019), named for its similarity to a swallow\u2019s tail in flight. But once again, this phenomenon is unknown in English-speaking cultures, so the translation team instead opted for something that replicates the <em>connotations<\/em> of the original term: speed and flight.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/terralocalizations.com\/wp-content\/uploads\/2022\/06\/image.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>You see, when confronted by this type of \u2018obstacle\u2019, translators find themselves in a tug-of-war between \u2018text fidelity\u2019 and \u2018functionality\u2019. And this is precisely where they earn their money, as they\u2019re often trying to find an efficient balance between the two. And it\u2019s not just about enabling comprehension. It could also be a joke that just isn\u2019t funny when translated literally. <a href=\"https:\/\/terralocalizations.com\/2021\/02\/12\/the-linguistic-art-of-transcreation-in-video-game-localization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Or an emotion the translation must elicit<\/a>. Suddenly translators become the comedians or a psychologist, looking for a suitable equivalent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creative and Functional<\/h2>\n\n\n\n<p>The character Lappy \u2013 from the fantastic <em>Astral Chain<\/em> \u2013 is a good example of this. In the original Japanese, the character\u2019s voice actress spoke with a slightly higher pitch and inserted a few extra \u201c-ppy\u201d sounds at the ends of words. This was to make her character appear <em>funnyppy<\/em> and <em>friendlyppy<\/em>. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/terralocalizations.com\/wp-content\/uploads\/2022\/06\/image-1.png\" alt=\"Lappy Character in Terra Localizations' Transcreation Article about Pokemon\" class=\"wp-image-3946\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>But this effect just sounds awkward in English. So, the localization team needed to find a creative and functional replication of these features. One solution was to give Lappy a signature phrase where she called everybody \u2018partner\u2019. &nbsp;Additionally, the voice actress decided to speak with a rural, southern US accent, which made English-speaking Lappy come across as a fun character who broke up the game\u2019s dark tone with a comical respite. Mission accomplished!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Transcreation at Its Finest<\/h2>\n\n\n\n<p>Ironically, it\u2019s usually a testament to the skill of translators when the audience <em>doesn\u2019t<\/em> notice their work. But spare a thought for them because, to use another <a href=\"https:\/\/www.nintendo.com\/store\/games\/pokemon-games\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Pok\u00e9mon<\/em><\/a> analogy, it\u2019s their use of transcreation that captivates gamers, like a \u2018Master Ball\u2019, by making text feel \u2018non-translated\u2019 and tailor-made to the target audience \u2013 meaning Pikachu\u2019s unreliable \u2018Thunder\u2019 attack is at the center of attention, rather than any awkward words on the screen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transcreation captivates gamers like a Master Ball. Let&#8217;s analyze some practical examples from Pok\u00e9mon and Astral Chain to learn why!<\/p>\n","protected":false},"author":17,"featured_media":9100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[77,73,76],"tags":[37,48],"class_list":["post-3943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-game-examples","category-localization","category-transcreation","tag-transcreation","tag-videogame-localization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Swords and Pok\u00e9mon: An Insight into Transcreation - Terra Localizations<\/title>\n<meta name=\"description\" content=\"Transcreation captivates gamers like a Master Ball. 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