We\u2019re not just talking about language here, about translating text \u00e0 la Google Translator. We\u2019re talking about everything that defines the user experience and makes a game accessible to a broad audience. This is what any work of art, ultimately and in a broad sense, aims to do: create a connection with the audience. <\/p>\n\n\n\n In the video game industry, historically, there have been three main markets that developers target: North America, Europe and Japan, the cradle of modern video games. But the big dilemma we Westerners face when trying to enter the Land of the Rising Sun is cultural differences. So, we have to pay close attention to the game elements that require localization<\/a> in order to avoid running headfirst into a cultural barrier. <\/p>\n\n\n\n And that is something that the people at Naughty Dog (Uncharted, The Last of Us<\/em>) were well aware of when, in 1996, they prepared to launch the first Crash Bandicoot.<\/em> The original trilogy became one of the most successful Western video games in the Japanese market’s history. <\/p>\n\n\n\n These three video games, developed for the first PlayStation, sold more than 10 million copies, 4 million of which were sold in Japan. For a Western production, they were a huge hit in that key market. But their success there had nothing to do with luck. <\/p>\n\n\n\n![\"\"](\"https:\/\/terralocalizations.com\/wp-content\/uploads\/2020\/11\/1056209-cool-crash-bandicoot-wallpapers-1920x1080-download-1024x576.jpg\")
<\/figure>\n\n\n\nCrash in the Land of the Rising Sun<\/h2>\n\n\n\n