{"id":10747,"date":"2024-10-16T07:00:00","date_gmt":"2024-10-16T12:00:00","guid":{"rendered":"https:\/\/terralocalizations.com\/?p=10747"},"modified":"2025-12-12T09:15:49","modified_gmt":"2025-12-12T15:15:49","slug":"the-localization-of-hero-tale-from-poland-to-the-world","status":"publish","type":"post","link":"https:\/\/terralocalizations.com\/ja\/2024\/10\/16\/the-localization-of-hero-tale-from-poland-to-the-world\/","title":{"rendered":"The Localization of Hero Tale: From Poland to the World"},"content":{"rendered":"\n

Hero Tale<\/a><\/em> is a delightful mix of RPG<\/a> elements and idle gameplay, where players follow the adventures of a young hero who has gained a bit too much power without enough guidance. The game’s simplicity, combined with its engaging skill tree and uniquely designed enemies, has brought it a dedicated fan base. And its approach to monetization, which prioritizes an uninterrupted gaming experience, has set it apart in a crowded field. This post explores how Terra worked with the game\u2019s development team to bring this fun medieval fantasy game to global audiences. <\/p>\n\n\n\n

About Hero Tale <\/em> <\/h2>\n\n\n\n

The game was developed by Weird Johnny Studio<\/a>, a small but passionate team based in Poland. Known for their commitment to immersive gameplay, they\u2019ve managed to carve out a niche for themselves in the competitive gaming industry. As an indie studio, Weird Johnny faces its share of challenges, from tight budgets to the inherent risks of self-publishing, so it has to be strategic about every decision it makes, including those around translation<\/a> and adaptation<\/a>. <\/p>\n\n\n\n

\"\"
Weird Johnny’s team. From left to right,
Top row: Kamil Nie\u017corawski, Oskar K\u0142os, Paulina Michalska
Bottom row: Robert \u015anie\u017cy\u0144ski, Barbara Drozd, Marta St\u0119pkowska<\/figcaption><\/figure>\n\n\n\n

Robert \u015anie\u017cy\u0144ski<\/a>, co-creator of Hero Tale<\/em>, and Marta St\u0119pkowska, the game\u2019s art director, brought their previous experience in the idler genre to blend RPG elements into the game, shaping both its gameplay and visual appeal. Under Marta\u2019s direction, 2D artists Oskar K\u0142os and Emilia Sie\u0144ko contributed to the game\u2019s distinctive style, while Barbara Drozd<\/a>, the studio\u2019s animator, brought the enemies to life with her detailed animations. Kamil Nie\u017corawski<\/a>, the game\u2019s programmer, played a crucial role in ensuring smooth performance and integrating complex game mechanics. Additionally, Paulina Michalska<\/a>, social media and community manager, also served as the localization coordinator.<\/p>\n\n\n\n

Why Indie Developers Choose Localization<\/h2>\n\n\n\n

When Hero Tale<\/em> started gaining traction during its Google Beta phase, the developers recognized that localization wasn\u2019t just a box to tick\u2014it was a critical investment in the game\u2019s future. As requests for more languages began to flood in, the studio understood that by making Hero Tale<\/em> accessible in multiple languages, they were opening the door to new markets and enhancing player engagement globally. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cLocalization is not just a service; it\u2019s an investment in your game\u2019s longevity,\u201d noted Paulina Michalska, the studio\u2019s social media and community manager. \u201cWe saw how much it could affect player retention, and that\u2019s why we decided to prioritize it early on. It wasn\u2019t just about translation; it was about making sure every player, regardless of their language, could enjoy the game as we intended.\u201d <\/p>\n\n\n\n

The initial focus was on the FIGS languages (French, Italian, German, and Spanish) to gauge how new languages would impact player retention<\/a> since players are more willing to check out a game if they see a store page in their native language. This approach paid off and led to the inclusion of additional languages as the game prepared for its Steam launch. <\/p>\n\n\n\n

Localization Challenges and Solutions <\/h2>\n\n\n\n

Localizing this game, with its simple yet humor<\/a>-laden story, presented unique challenges. While the narrative itself was straightforward, the developer\u2019s team had concerns about how well the humor and puns\u2014crafted in Polish\u2014would translate into other languages. They also had questions about how the translations, with their different word lengths, might impact the game visually.  <\/p>\n\n\n\n

Terra’s strategy addressed the developer\u2019s concerns directly and relied on careful coordination and precise technical management. <\/p>\n\n\n\n

Setting the Foundation for Success <\/h3>\n\n\n\n

First, Terra had Weird Johnny Studio prepare .csv files with all the in-game text by categories. Then we processed the files using tools like memoQ and Gridly to ensure the text could be easily updated and imported into the Unity project. By selecting the right tools and working together, we were able to manage the game\u2019s dynamic interface and keep the different word lengths in various languages from disrupting the game\u2019s visual flow. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Using a Pivot Language for Efficiency and Consistency <\/h3>\n\n\n\n

To ensure that the charming and funny elements in the original script were preserved across all languages, we used English as the intermediary \u201cpivot\u201d language<\/a> from which other translations were made. This approach required not only linguistic accuracy but also a deep understanding of Polish culture.  <\/p>\n\n\n\n

Building Shared Knowledge and Resources   <\/h3>\n\n\n\n

The translators relied on quick responses from Paulina and her team to clarify doubts through query sheets and create translations that were as entertaining as the originals. Our team also built and managed a term base<\/a> for Hero Tale<\/em>, which was regularly updated based on feedback from the developers. This collaborative approach allowed for continuous improvement and adaptation and kept everyone on the same page.  <\/p>\n\n\n\n

Testing the Interface\u2019s Flexibility <\/h3>\n\n\n\n

Finally, to check that the game\u2019s interface could adjust to accommodate different languages, the teams ran an initial test that involved translating the English text back into Polish. \u201cWe made sure the interface changed dynamically to fit the number of characters,\u201d Paulina explained. This testing phase was crucial in identifying potential issues and fine-tuning the integration process before translating the game from English into multiple target languages. <\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

By embracing dynamic internationalization and fostering open communication with Terra, Weird Johnny Studio successfully brought their game to a global audience. And in a nod to the collaborative effort behind the game\u2019s localization, they made the decision to credit all the linguists involved in the project. This gesture recognizes the importance of every contributor and honors our team\u2019s commitment to quality and inclusivity. <\/p>\n\n\n\n

Results and Impact <\/h2>\n\n\n\n
\"\"
Emilia Sie\u0144ko, 2D artist at Weird Johnny.<\/figcaption><\/figure>\n\n\n\n

Players from different regions have expressed their appreciation for the added languages, which have significantly contributed to the game\u2019s positive reception and increased its visibility in game stores. And the process of adding languages was much simpler than Paulina had anticipated: \u201cEven if I was a single person coordinating localization in Weird Johnny Studio, it was never as scary or exhausting as I expected it to be.\u201d  <\/p>\n\n\n\n

The studio is already working on their next project, Last Mage<\/em>, which is set in the same universe as Hero Tale<\/em> but 100 years later. With even more text and a more complex narrative, the studio is already planning how to incorporate the lessons learned from this experience into their future projects. <\/p>\n\n\n\n

The Takeaway <\/h2>\n\n\n\n

This localization required careful planning, collaboration and a commitment to preserving the game\u2019s unique charm. Weird Johnny\u2019s close-knit team and hands-on approach to development allowed them to be agile and responsive throughout the process. And this agility was particularly evident in their ability to coordinate closely with our team, ensuring that every aspect of the game met their standards.  <\/p>\n\n\n\n

We hope that, as the studio continues to grow and develop new games, the lessons learned from this project will inform their efforts and make future localizations even more seamless! <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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