{"id":10582,"date":"2024-09-18T04:00:00","date_gmt":"2024-09-18T09:00:00","guid":{"rendered":"https:\/\/terralocalizations.com\/?p=10582"},"modified":"2025-10-31T07:51:42","modified_gmt":"2025-10-31T12:51:42","slug":"6-reasons-to-consider-localization-from-early-development-stages","status":"publish","type":"post","link":"https:\/\/terralocalizations.com\/ja\/2024\/09\/18\/6-reasons-to-consider-localization-from-early-development-stages\/","title":{"rendered":"6 Reasons to Consider Localization from Early Development Stages"},"content":{"rendered":"\n<p>When designing a new video game, it can help to keep the localization process in mind from the early development stages. Doing so is the number one thing you can do to set your <a href=\"https:\/\/terralocalizations.com\/2023\/11\/01\/everything-you-should-know-about-video-game-localization\/\" target=\"_blank\" rel=\"noreferrer noopener\">localization project<\/a> up for success. Why? We\u2019re breaking down six reasons why you need to focus on localization from the get-go instead of treating it like part of the post-production process.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-large\"><img decoding=\"async\" src=\"https:\/\/terralocalizations.com\/wp-content\/uploads\/2024\/06\/planet_color_02.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. An Early Localization Plan Sets Your Game for Success&nbsp;<\/h2>\n\n\n\n<p>While you may feel the need to localize your video game for every language, the truth is not every language sees the same return on investment in each game. Look at your store page traffic, sales, and community feedback to help you craft your globalization strategy. Once you know what your top target languages should be, you can <a href=\"https:\/\/terralocalizations.com\/2024\/05\/08\/5-must-haves-for-any-video-game-globalization-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">focus your localization efforts<\/a> there.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Language Updates May Keep Your Game Relevant and Engaging&nbsp;<\/h2>\n\n\n\n<p>To inform your audience of new content in a different language, you can utilize the Community Announcements and Update Visibility Round tools in the game store. You may also consider running a sale if the update is significant enough.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Providing access to your game in different languages can open a variety of doors worldwide. The less a language is similar to English, the higher the expected return. For example, many customers in Asian territories don\u2019t speak English, while many customers in European countries do.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Localized Products Gain Favor in Game Stores&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-large\"><img decoding=\"async\" src=\"https:\/\/terralocalizations.com\/wp-content\/uploads\/2024\/06\/Laptop_Girl.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>When it comes to game stores, language support is determined by the in-game language settings, not just the store page itself. This means that even if your store page isn&#8217;t localized, having the game itself available in multiple languages can attract a broader audience. However, to maximize the benefits of video game localization, it&#8217;s a good idea to <a href=\"https:\/\/terralocalizations.com\/2023\/10\/19\/how-does-localization-impact-video-game-discovery-and-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">localize your store page<\/a> as well. This not only makes the game more accessible to non-English speakers but also creates a seamless and inviting experience from the moment they first encounter your product.&nbsp;&nbsp;<\/p>\n\n\n\n<p>By offering both a localized store page and in-game language options, you increase the likelihood of your game being featured in various regional stores, which in the long run can boost visibility, downloads, and sales.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Separating Language from Geography Helps Addressing Player Needs&nbsp;<\/h2>\n\n\n\n<p>Players\u2019 language preferences don&#8217;t always match their geographic location. So, if your game supports multiple languages, make those options available to all players, not just those in certain regions. This approach ensures that players can choose their preferred language, no matter where they are, enhancing their gaming experience and broadening your game&#8217;s appeal.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. A Strategic Language Plan Enhances Market Penetration&nbsp;<\/h2>\n\n\n\n<p>Understanding your game&#8217;s content is key to a successful <a href=\"https:\/\/terralocalizations.com\/2022\/08\/23\/localization-global-business-essential-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">localization strategy<\/a>. If your game features a lot of text or complex lore, consider how relatable it will be to a global audience. This will influence your choice of translation services\u2014whether to use a Language Service Provider (LSP) or hire freelancers. Selecting the right translation partner based on the game&#8217;s specific needs can ensure a more effective localization, making it more appealing to players across different markets.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Project Accountability Ensures Quality and Consistency&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/terralocalizations.com\/wp-content\/uploads\/2024\/07\/Family.png\" alt=\"\" style=\"width:351px;height:auto\"\/><\/figure>\n\n\n\n<p>Regardless of the size of your studio, it\u2019s always important to have a clear plan in place for who will be in charge of overseeing the whole process and who will be the main point of contact between the localization team and your development team.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Takeaway&nbsp;&nbsp;<\/h2>\n\n\n\n<p>Localization is an integral part of game development that requires careful planning from the early stages. By prioritizing <a href=\"https:\/\/terralocalizations.com\/2024\/03\/13\/from-translation-to-gaming-localization\/\" target=\"_blank\" rel=\"noreferrer noopener\">video game localization<\/a> early, you can expand your game\u2019s reach, meet market demands, ensure cultural relevance, and ultimately can increase your revenue.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When designing a new video game, it can help to keep the localization process in mind from the early developme [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":10585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[75,73,74,78,76],"tags":[46,44,32,27,47,37,51,48],"class_list":["post-10582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culturalization","category-localization","category-lqa","category-project-management","category-transcreation","tag-accessibility","tag-culturalization","tag-inclusion","tag-localization","tag-localization-industry","tag-transcreation","tag-video-game-industry","tag-videogame-localization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Reasons to Start Localization from Early Development Stages<\/title>\n<meta name=\"description\" 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