If Content is King, Context is Queen
In our previous post, we looked at how cross-cultural appeal depends on flawless localization. Now we’ll delve a bit deeper, and take a look at the importance of context in product development (through the lens of the video game industry) (…)
How to Sell Games Globally
The localization of products and services has become a critical part of most business models, as the rise of globalization drives rapid, efficient expansion to foreign markets. We’ll take a look at some best practices, and pitfalls to avoid when (…)
