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If Content is King, Context is Queen

In our previous post, we looked at how cross-cultural appeal depends on flawless localization. Now we’ll delve a bit deeper, and take a look at the importance of context in product development (through the lens of the video game industry) (…)

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How to Sell Games Globally

The localization of products and services has become a critical part of most business models, as the rise of globalization drives rapid, efficient expansion to foreign markets. We’ll take a look at some best practices, and pitfalls to avoid when (…)

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